IGTV vs YouTube

On Episode 2 of Brand on Broadcasting with Ross Brand, I talk about how IGTV and YouTube are different, why YouTube favors bigger channels and IGTV provides a more level playing field for newer video creators, and how vertical video works well for certain types of content.

This episode features the recording of a livestream hosted the day after IGTV was announced and hour after YouTube revealed some major new features, including Merchandise, Memberships and Premieres, at VidCon. I also briefly review my experience as a speaker at Social Media Day Lima, Ohio, founded by Jessika Phillips and hosted by Now Marketing Group