MrBeast's China Play

Speaker:00:00:01

The world's biggest creator makes a surprise live streaming

Speaker:00:00:05

move and sends one platform stock soaring. Hey, gang Ross

Speaker:00:00:09

Brand, with your Livestream Universe: Update 2.0 Here's this

Speaker:00:00:13

week's top three live streaming stories you need to know before

Speaker:00:00:17

your next live YouTube's top creator, MrBeast is reportedly

Speaker:00:00:21

making his Chinese live streaming debut this weekend,

Speaker:00:00:25

not on YouTube or Twitch, but on China's Kuaishou. The news sent

Speaker:00:00:29

Kuaishou stock up nearly 7%

Speaker:00:00:32

This isn't just a platform play for MrBeast. It's a business

Speaker:00:00:36

move. He's testing new territory and international reach and

Speaker:00:00:40

where he goes, others pay attention. It could signal the

Speaker:00:00:44

beginning of more Western creators courting massive

Speaker:00:00:47

audiences on global apps. YouTube is requiring solo live

Speaker:00:00:51

streamers to be at least 16 years old. Younger creators

Speaker:00:00:54

between 13 and 15 must now have adult supervision to go live.

Speaker:00:00:58

This update reflects the platform's broader push towards

Speaker:00:01:02

safety, especially as live streaming becomes more

Speaker:00:01:05

spontaneous and less filtered, but it also raises questions for

Speaker:00:01:09

young creators building brands and the adults managing or

Speaker:00:01:13

mentoring them. And the Indiana High School Athletic Association

Speaker:00:01:17

is partnering with local media outlets to ramp up live

Speaker:00:01:21

streaming broadcasts. The goal is to make live sports coverage

Speaker:00:01:25

accessible to students, families and communities. It's part of a

Speaker:00:01:29

growing trend where schools become their own media networks

Speaker:00:01:33

developing talent and boosting engagement. As someone who's

Speaker:00:01:37

tracked the growth of digital first broadcasting for over a

Speaker:00:01:41

decade, and a former sportscaster, I see this as

Speaker:00:01:44

proving ground for the next generation of creators, tech

Speaker:00:01:48

adopters and even local sports entrepreneurs. And that's your

Speaker:00:01:52

live stream universe. Update 2.0 for Wednesday, July 23 2025

Speaker:00:01:57

I'm Ross Brand tracking what matters in live streaming and

Speaker:00:02:00

helping you make sense of it. Catch the full breakdown at rossbrandlive.substack.com,

Speaker:00:02:06

rossbrandlive.substack.com,