Oct. 3, 2019
Carlos Gil's first interview as a published author following the international release of his book, The End of Marketing, published by Kogan Page. On Livestream Deals, hosted by Ross Brand of Livestream Universe, Carlos Gil talked about what brands need to do in the era of social media. He discussed pivoting from viewing social media websites as content marketing platforms to treating them as search engines where brands can follow what's being said about them in online conversations and engag...